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A corporate plan


A corporate plan

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That is for one strategy can be to other. Remember the hierarchy of planning? There is a similar hierarchy of objectives. Strategy higher level goal becomes a low level. For example, the corporate purpose may be to increase the return on investment through the use of the strategy of becoming a leader, offering the product at the lowest price in mass volume. This will require to bring to the work of many other managers - production and marketing. With regard to marketing strategy in mass production volumes at low cost now becomes the target of a marketing manager. This can be achieved by increasing the total volume of sales and the development of a network of distributors. This marketing strategy in this case becomes the target of a sales manager, and it can be achieved through a strategy of sales by recruiting and training a larger number of sellers.

If the plan does not lead to the desired results, it should be changed. Plans need to be flexible. Annual plans typically make use of each quarter, and the intermediate stages of the long-term plans are analyzed each year.

Contingency plans additional circumstances should prepare and apply, if the process does not go under the basic marketing plan. That is, all the plans are nothing more than a "snapshot in time". If they are not flexible and not be constantly revised, it may fail. In the words of the Scottish poet Robert Burns: "Mouse, you are not alone, and we are cheating and rock falls through the ceiling ..." (Translation Marshak). The focus of planning is the ability to maintain a workflow with the latest requirements and revise it as conditions change. Then you will not go astray and you "do not cheat fate."

Corporate Plan identifies the current state of the organization and the model of the future state. This plan contains information about competitors, opportunities, threats, market conditions, the state of the economy, the strengths and weaknesses of the organization.

Plan for HR-departments will help him determine the goals of the leader and the strategies to achieve them. The plan will provide leadership understanding of what is involved in the personnel department, and the staff will show the expected result of their activities. No plan plunge HR-department to drift on the sea of uncertainty. This perspective is abysmal - HR-manager will always have to go there, not knowing where, and do not know what.

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Дисциплина: «Английский»

Тема: «A corporate plan»

Тип: «Реферат»

Объем: 10* страниц

Год: 2013

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